SEO AND DIGITAL MARKETING ARE RELATED BUT NOT THE SAME

 Let us see what are SEO and Digital Marketing.

Digital marketing is a huge field that comprises several practices. Tools under the digital marketing umbrella are:

• SEO (Search Engine Optimization)

• SEM (Search Engine Marketing)

• SMM (Social Media Marketing)

• Content Marketing (Blogging, Articles or Video Creation)

• Online PPC Advertising (Pay-per-click Management Service)

• Mobile Marketing (ads targeting mobile devices)

• Email marketing

• Affiliate marketing

WHAT IS SEO?

SEO is one of the tools of digital marketing that includes a set of tools and practices that assist websites in achieving higher rankings in search engine results. The objective of SEO is to boost the number of organic (unpaid) traffic from search engines such as Google, Yahoo, or Bing because organic traffic is an important and very valuable source of finding visitors and prospective customers. The SEO approach focuses on positioning the page for specific and relevant keywords and phrases as high as possible in search engine results.

The advantages of SEO are numerous. As Google ranks websites that give the finest content to users, a variety of SEO methods and strategies make your website a more valuable destination for users. A well-optimized website for search engines will serve as a solid basis for all other marketing operations.

SEO and Digital Marketing are not the same things. They are not the same, despite their similarities. SEO professionals are concerned with optimizing a website in order to get the top ranks in search engine results pages (SERPs) and so boost free conversion rate. Digital marketing professionals use their business funds to improve the overall online appearance and exposure of the website for customers, employing a variety of digital techniques, including paid ads and promotion, to accomplish their marketing business goals.

SEO COST

If a website is correctly optimized, it will begin to appear at the top of search engine results, and organic unpaid traffic will continue to grow. The only cost is needing to pay a monthly fee to an SEO Expert.

TYPES OF SEO

There are three forms of SEO that you should use to offer your website the highest opportunity of boosting its rank on the SERPs. 

On-Page SEO
On-page SEO is conducting keyword research and incorporating keywords into high-quality content on multiple pages of the website.

Off-Page SEO

Off-page SEO aids your website to develop strong relationships with other websites. This focuses specifically on backlink building, which is the process of acquiring a big number of websites to link back to your website.

Technical SEO 

Technical SEO entails aspects such as indexing, website performance, site architecture, crawlability, structured data, mobile friendliness, and security.

Are you facing challenges to make it to the first page of Google?

Do you need a reliable expert to get you there?

Contact DOT Technologies to find a reliable technology partner and get your website optimized using the best tools and best industry practices and find measurable results. Reach out to us to leverage SEO and Digital Marketing practices.

Unleash The Power Of Social Media To Grow Your Business

Social media is rapidly becoming one of the most crucial aspects of digital marketing, offering tremendous benefits that allow businesses to reach large numbers of customers around the world. Irrespective of your industry, social media marketing is one of the most efficient and effective ways to elevate your brand’s visibility and build its credibility. It is a very rewarding strategy for your business that brings limitless benefits. And if you don't use this lucrative source, you're passing up a fantastic marketing tool because it makes it much easier to spread awareness about your brand, the products and services it offers, and your vision statement.

 

By implementing a social media strategy, you will be able to significantly increase brand recognition. Over 91 percent of marketers admitted that their social marketing tactics greatly increased brand visibility and enhanced user experience by investing only a few hours every week.

 

 

Primary Objectives Of Using Social Media By People

 

●       Look into brands and people.

●       Learn about the latest news and trends.

●       Establish personal and professional connections.

 

 

Primary Objectives Of Doing Marketing On Social Media Platforms

 

●       Increase your audience and reach

●       Encourage lead generation

●       Rebrand yourself and tell a powerful story to capture the attention of the audience.

●       Keep abreast of your competitors and stay updated with important market trends.

●       Build relationships with your customers and learn from them.

●       Give your business an omnichannel presence.

 

 

SMM Is Cost-Effective

 

Social media marketing is obviously the most cost-effective approach for an advertising strategy. To be cost-effective is helpful because it makes you achieve a better return on investment and maintain a bigger budget for other marketing and business expenses. By making an investment of a little cash and effort, you can significantly increase your conversion rates and consequently get a return on investment on the money that you originally spent.

 Work With Professionals Who Care For Your Business

 

Are you looking for experts who can help your business grow by leveraging the vast potential of social media platforms? Contact DOT Technologies today and see measurable results in your business growth.

 

Wrap Up

 

There is no doubt that using social media platforms for marketing has substantial advantages for both startup companies and big names. Regularly updating the appropriate social media marketing strategy will result in higher traffic, enhanced SEO, elevated brand loyalty, more customer satisfaction, and so much more. The competition on social media is already skyrocketing, so don't let them seize your prospective customers. The sooner you begin, the faster your business expands.