Let us see what are SEO and Digital Marketing.
Digital marketing is a huge field that comprises several practices. Tools under the digital marketing umbrella are:
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
Content Marketing (Blogging, Articles or Video Creation)
Online PPC Advertising (Pay-per-click Management Service)
Mobile Marketing (ads targeting mobile devices)
Email marketing
Affiliate marketing
WHAT IS SEO?
SEO is one of the tools of digital marketing that includes a set of tools and practices that assist websites in achieving higher rankings in search engine results. The objective of SEO is to boost the number of organic (unpaid) traffic from search engines such as Google, Yahoo, or Bing because organic traffic is an important and very valuable source of finding visitors and prospective customers. The SEO approach focuses on positioning the page for specific and relevant keywords and phrases as high as possible in search engine results.
The advantages of SEO are numerous. As Google ranks websites that give the finest content to users, a variety of SEO methods and strategies make your website a more valuable destination for users. A well-optimized website for search engines will serve as a solid basis for all other marketing operations.
SEO and Digital Marketing are not the same things. They are not the same, despite their similarities. SEO professionals are concerned with optimizing a website in order to get the top ranks in search engine results pages (SERPs) and so boost free conversion rate. Digital marketing professionals use their business funds to improve the overall online appearance and exposure of the website for customers, employing a variety of digital techniques, including paid ads and promotion, to accomplish their marketing business goals.
SEO COST
If a website is correctly optimized, it will begin to appear at the top of search engine results, and organic unpaid traffic will continue to grow. The only cost is needing to pay a monthly fee to an SEO Expert.
TYPES OF SEO
There are three forms of SEO that you should use to offer your website the highest opportunity of boosting its rank on the SERPs.
On-Page SEO
On-page SEO is conducting keyword research and incorporating keywords into high-quality content on multiple pages of the website.
Off-Page SEO
Off-page SEO aids your website to develop strong relationships with other websites. This focuses specifically on backlink building, which is the process of acquiring a big number of websites to link back to your website.
Technical SEO
Technical SEO entails aspects such as indexing, website performance, site architecture, crawlability, structured data, mobile friendliness, and security.
Are you facing challenges to make it to the first page of Google?
Do you need a reliable expert to get you there?
Contact DOT Technologies to find a reliable technology partner and get your website optimized using the best tools and best industry practices and find measurable results. Reach out to us to leverage SEO and Digital Marketing practices.
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